It’s Official: Facebook is Oregon’s Company X

January 21st, 2010 : Rich Miller

An architectural rendering of the new Facebook data center planned for Prineville, Oregon.

Facebook’s first company-built data center will be in Prineville, Oregon, the company confirmed today. The new facility will be among the most energy efficient in the industry, Facebook said, and will provide the social network with headroom for its fast-growing server and storage infrastructure.

As we noted yesterday (Facebook to Build Its Own Data Centers), the fast-growing social network has previously leased server space from wholesale data center providers, but has grown to the point where the economics favor a shift to a custom-built infrastructure.

LEED Gold, PUE of 1.15
Facebook says the 147,000 square foot Prineville data center will be designed to LEED Gold standards and is expected to have a Power Usage Effectiveness (PUE) rating of 1.15.

“After a rigorous review process of sites across the West Coast, Facebook concluded that Prineville offered the best package of resources – including a suitable climate for environmental cooling, renewable power resources, available land, talented regional workforce and supportive business environment,” said Tom Furlong, Director of Site Operations for Facebook.

Facebook also left open the possibility that it will build more than one data center in Prineville. “Additional construction phases may be possible in the future, depending on business needs,” according to a press release issued by the state of Oregon.

A Long Way from a Single Server
Facebook’s extraordinary growth has forced the company to continually invest in its infrastructure.

“We have come a long way from our roots in a Harvard dorm room, when Facebook was only available at some colleges and run on a single server,” said Jonathan Heiliger, Facebook’s vice president of technical operations, in a blog post. “When Facebook first began with a small group of people using it and no photos or videos to display, the entire service could run on a single server.

“Now with more than 350 million people worldwide and our service and business continuing to grow, we must constantly scale our technical infrastructure to meet the demand and deliver you a fast, reliable experience,” said Heiliger. “An important step along the way is to build a custom data center so that we can design it to meet our unique needs.”

The social network has previously expanded by leasing space from “wholesale” data center landlords,including Digital Realty Trust, DuPont Fabros Technologies andFortune Data Centers.

More Cost, But More Customization
Other huge Internet companies that build their own data centers include Google, Microsoft, Yahoo, eBay and Oracle. This typically requires a larger up-front investment in construction and equipment, but allows greater customization of power and cooling infrastructure.

The Prineville data center will use evaporative cooling instead of a chiller system, continuing a trend towards chiller-less data centers and water conservation. “This process is highly energy efficient and minimizes water consumption by using outside air,” said Heiliger.

The facility will also re-use excess heat expelled by servers, which will help heat office space in the building, a strategy also being implemented by Telehouse and IBM.

Novel UPS Design
The new design foregoes traditional uninterruptible power supply (UPS) and power distribution units (PDUs) and adds a 12 volt battery to each server power supply. This approach was pioneered by Google, which last year revealed a custom server thatintegrates a 12 volt battery, which the company cited this design as a key factor in the exceptional energy efficiency data for its data centers.

Facebook did not say how much it expected to spend on the project, which is expected to create more than 200 jobs during its 12-month construction phase, and will employ at least 35 full-time workers and dozens more part-time and contract employees. Those jobs are welcomed by Oregon officials.

Excitement in Prineville
“This is great news for Prineville and really the entire state,” said Gov. Ted Kulongoski. “The stable, family-wage jobs and economic stimulus they will provide to this area during construction are a bright spot as this nation and this state climb out of this recession.”

“I thank Facebook for choosing Oregon and am hopeful this decision will act as a big “open for business sign” for other companies in this quickly growing field,” said Kulongoski. “This is a great example of how the public and private sector work together to create economic opportunity for Oregon communities.”

Here’s a look at some of our past coverage of the growth of Facebook’s infrastructure:

• Facebook Follows Google to Data Center Savings: Facebook says it’s streamlining its servers, and also plans to adopt a novel power distribution design pioneered by Google.
• Facebook Goes Green With New Data Center Space: The breakout growth ofFacebook is turning out to be an economic stimulus plan for data center landlords. And the fast-growing social network’s infrastructure isn’t just getting bigger, it’s getting greener.
• Facebook Makes Big Investment in Data Centers: The company has just locked down a large chunk of data center space in northern Virginia that will provide room for thousands of additional servers for growth in 2011 and beyond.
• Facebook: Managing Epic Growth in Real-Time: CTO Jonathan Heiliger presents an overview of Facebook’s back-end operations at the Velocity 2009 conference in June.
• Facebook Spending $20 Million a Year on Data Centers: An analysis of Facebook’s data center leases as of May 2009.
• A Look Inside Facebook’s Data Center: A recruitment video provides a glimpse inside the server-packed racks and aisles of a Facebook data center.
• Facebook Expanding Its Data Centers, Again: In early 2009 the company leased additional space in its East Coast hub in Ashburn, Virginia.
• Facebook Pushes Limits on Memcached: Caching is key to massive web scalabilty. Here’s how Facebook is extending a popular caching technology.

A sketch of the entrance of the new Facebook data center in Prineville, Oregon.

Andrew J. Blair, EIT, MS ETM

Posted January 21st, 2010

Facebook should be commended for keeping its data center as green as possible. If Facebook follows through it will go to show that the company has really put some serious thought into its brand image for the long term. Facebook won’t sell out. Facebook is locating its data center in a socially and environmentally responsible way. I also suspect that the CEO’s and board members won’t mind visiting on occasion. This is exactly the kind of business that our region needs. One must feel that this is also what our economy needs. We need businesses that integrate people by taking into consideration what matters most to them while also realizing the garden needs compost. This is what we all had in mind when Manifest Destiny was in its infancy. Let’s make it happen Oregon! Let’s redefine what is really possible! Get it?! This is HUGE! Facebook Welcome Home!

http://www.datacenterknowledge.com/archives/2010/01/21/its-official-facebook-is-oregons-company-x/